News Tiny Toys, Big Dreams: Meet The Company in the Philippines That Powers the Gashapon® Worldwide

Dec, 2024

Quezon City, Philippines – Dec, 2024 – Have you ever felt the thrill of discovering a hidden gem in a Gashapon Station™? Yes, those capsule vending machines offer miniature figures and pop culture trinkets that bring joy to collectors worldwide. There's a good chance that both the machine and the collectibles you’re getting were made by Bandai Namco Philippines Inc. (BNPI), a company based in Batangas that’s shaping the global capsule toys and capsule toys vending machine industry.

For the uninitiated, "Gashapon®" is a BANDAI capsule toy brand sold through Gashapon Station™ (the brand’s capsule vending machine).

BNPI: The Powerhouse Behind the Gashapon® Craze

Established in 2012, BNPI has innovated and become the world's leading capsule toys vending machine producer of Gashapon Station™ with over 80 to 90% of production share, BNPI's machines are the backbone of the capsule toy craze.

In 2023, BNPI experienced a notable boost in capsule vending machine production and distribution, which resulted in further expansion in 2024. These machines are more than just vending devices — they're gateways to a world of excitement where collectors chase and discover unique, limited-edition toys.

Filipino Ingenuity at Work

BNPI's success is a testament to the ingenuity and passion of its Filipino workforce. The company’s Batangas facility is equipped with advanced manufacturing resources, but it’s the people who truly make BNPI special. A large team of dedicated employees works tirelessly to bring the magic of capsule toys and Gashapon Station™ to life. Their creativity and commitment are evident in every product they create — from the eye-catching vending machines to the delightful mini figures and novelty toys enclosed in plastic capsules.

"Our mission extends beyond manufacturing toys," says BNPI Senior Manager Arvin Salud “Every Gashapon Station™ we create is a celebration of creativity and craftsmanship, designed not just to meet expectations but to spark joy and inspire fans around the globe."
For employees, working at BNPI is more than just a job — it's an opportunity to be part of something special. As Ivy, a senior planning supervisor, says, "Bandai Namco Philippines company has given me the chance to turn my passion into a career. The company's culture of creativity and collaboration makes every day exciting and fulfilling."

Beyond Toys: Gashapon Station™ as a Cultural Phenomenon

Gashapon Station™ has become more than just vending devices; they represent a cultural phenomenon that transcends age, gender, and nationality. The excitement of opening a capsule and discovering a hidden treasure has captured the imagination of people around the world.

BNPI's Commitment to Sustainability: A Testament to Their Mission

Beyond creating fun and innovative products, BNPI is also committed to making a positive impact on the environment. The company's dedication to sustainability is evident in its various initiatives, including:

  • Recycling Programs:
    BNPI actively encourages consumers to recycle used capsules, contributing to a circular economy and reducing waste.
  • Sustainable Materials:
    The company explores ways to use eco-friendly materials in its packaging and product development.

Be Part of Something Bigger

For passionate and creative people seeking a dynamic work environment, BNPI offers exciting career opportunities. Located in the LiMA Technology Center in Lipa City, Batangas, the company fosters a fun and creative culture, making it a dream workplace for many.

Imagine working on iconic franchises, being part of the creative process for new capsule toy ideas, and collaborating with a talented team of professionals. At BNPI, you'll not only contribute to the global toy industry, and be a part of a company that values innovation, teamwork, and sustainability. Please visit our social media page for employment opportunities.